AI has become a part of our daily lives, transforming how we work, communicate, and entertain ourselves. According to a report by PwC, 72% of business leaders view AI as an important advantage for their companies. Additionally, 55% of respondents mentioned that they use AI daily.
You could say that Marketing and Sales are among the key drivers of AI, and you'd be 100% right. But did you know that around 74–83% of AI tools in the Marketing and Sales domain leverage LLMs (GPT-4o, Claude 3.5 Sonnet) and Diffusion Models (Sora, Stable Diffusion) for personalized marketing, content generation, and ideation?
Okay, great, Generative AI is everywhere. But what about other crucial aspects of running successful marketing campaigns, such as historical data analysis, forecasting, planning, and cross-channel budget optimization to achieve a high ROAS?
The latest poll showed that only 17.2% of people use AI for performance optimization.
Performance optimization will be the next significant move. We can see that all the leading tech companies in ad running are making progress in strategy optimization using machine learning. Okay, that sounds great, but what about cross-platform optimization?
Here are a few of major ways Adscorn is changing and improving our marketers' lives
Our marketers claim that their campaign spending targets are based on data-driven decisions. We went through their processes and discovered some interesting gaps. They use less than 17% of the available data to make their decisions.
Can we say it's their fault? For sure not. In today's reality, managing such large datasets is almost impossible for humans.
Fortunately, with the power of Adscorn, they can now tap into the full 100% of their data and make truly data-driven decisions based on performance data and smart-generated recommendations.
Our marketers used to spend approximately 34% of their time on data analysis and report generation. We have reduced this figure to 18%. No more weekly, monthly, or quarterly reports. No more daily cross-channel campaign budget tuning. With smart recommendations and scores, they can effectively save budgets, boost ROAS, and have more time to brainstorm and be creative.
When marketers have the tools and time to be creative, they create better experiences for consumers. When consumers enjoy an experience, they respond positively. Properly analyzing marketing data also helps marketing teams avoid wasting money on ineffective strategies and audiences. This leads to a significantly higher ROAS for marketers and businesses overall.
To bring it all together…
These are just a few reasons why around 57% of marketers worldwide are endorsing AI. What are your thoughts? Do you agree that AI is a game changer in marketing?
We look forward to seeing you on board👋.
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