Running a small store comes with its own set of challenges. Platforms like Google Ads , Meta Ads, TikTok Ads each have their specifics, making it overwhelming and time-consuming to manage cross-channel ad spend, monitor metrics, and optimize strategies.
Let’s say you’re paying an agency $2500 monthly to manage a $500 daily ad spend and seeing a ROAS of 1.0. You might be wondering if it’s worth the investment. Here’s a detailed look into whether you should stick with your agency or take risk and matters into your own hands
Agencies benefits:
· 📖 Expertise: Agencies often working with multiple clients and staying updated on the latest trends and strategies.
· 🕐 Time-Saving: Managing ads can be time-consuming, especially when we’re talking about multiple Ad channels. An agency can save you time, allowing you to focus on other directions of your business.
· 🅰/🅱 Analytical Research and Testing: Agencies often lead extensive tests and analyze trends to optimize ad performance.
· 👨💻Management: Weekly meetings and close collaboration ensure that your ad campaigns align with your business goals.
With a ROAS of 1.0 during most of the year, your current ad spend is breaking even. However, you see a significant increase in ROAS (5–7) during Q4. This seasonal spike indicates potential in your ad campaigns, but maintaining such performance year-round is challenging.
Should You Learn to Manage Ads Yourself?
Pros:
· Cost Savings: You’ll save the $2500 monthly fee.
· Control: Full control over your ad campaigns.
· Skill Development: Gain skills in digital marketing.
Cons:
· Learning Curve: Facebook ads have a steep learning curve
· Time-Consuming: Effective ad management requires significant time and effort.
· Risk: Without expertise, there’s a risk of lower ROAS and wasteful ad spend.
Imagine having a free tool that does 63% the heavy lifting for you. Let’s pause, reflect, and make a decision.
Adscorn can provide you with out-of-the-box solutions:
· Analyze Metrics: Get detailed insights into your ad performance
· Provide Budget Suggestions Powered by AI Trained on Competitors’ Data: Optimize your ad spend across multiple channels
· Find Out the Best Performing Creatives: Identify and recommend the most effective creatives for your campaigns
· Cross-Channel Optimization: Ensure your ads perform well across various platforms
It will help you to:
· Data-Driven Decisions: Make informed decisions based on real-time data and comprehensive analytics.
· Efficiency: Save time and effort with automated suggestions and optimizations.
· Cost-Effective: Achieve better results without the hefty agency fees.
Deciding whether to stick with an agency or manage your ads yourself depends on your specific circumstances. Regardless, the product is free, you can enjoy the best of both worlds.
We’d love for you to try it and share your feedback.
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